With the change of the consumer market, the "gimmicky" type of "pseudo-innovation" is no longer the scenery, "the era when a random concept can attract consumers is gone forever." Consumers will pay more attention to the internal experience of furniture products, in recent years, many furniture companies will gradually shift the focus of research and development to the "inside", through the design of furniture products themselves, workmanship quality, raw materials, use comfort and other aspects of innovation, in the "Made in China 2025" environment, suitable for Chinese consumers "new innovation" products, It is a magic weapon for the future furniture industry to seize market opportunities.

Differentiated products continue to be favored by consumers

In recent years, although the scale of the custom furniture market has not expanded as expected by the market, it is undeniable that more and more consumers accept differentiated custom furniture experience, more and more users have begun to try to meet different furniture needs through "customization", and the demand for differentiated products will be more and more concrete.

The demand for environmental protection continues to rise

Nowadays, many consumers have put environmental protection attributes in the first place when choosing furniture products, and because many consumers in the process of purchasing, continue to understand environmental protection knowledge through the Internet and other channels, the environmental protection identification ability of furniture products has also been greatly improved. The improvement of consumer identification ability makes some pseudo-environmental protection products nowhere to hide, and some excellent environmental protection products are favored, under the head and tail effect, environmental protection has become the keyword of furniture products reshuffle, down-to-earth environmental protection, is the trend of The Times.